The principles and strategies written in this book are timeless and not limited to a specific agency model. These tactics are proven and have worked for startups and medium-sized agencies. It’s worked for all types of agencies as well: Creative, Advertising, Development, Social Media and Media Buying agencies.
I’ve laid this book out so that you can work on each chapter at your own pace. For the purposes of this book, we recommend a month for each chapter. If you are a startup with a ton of time on your hands, you can get it done a lot faster. If you are a medium-sized agency with employees, a month or even longer may be required. Rest assured that If you follow the roadmap, you can expect to accomplish the following items for your agency...